Talking to an online guru the other night, I learnt (possibly later than everyone else in my online ignorance) that travel booking companies use naughty but not-quite-illegal methods of bumping up their profits when you’re booking flights online.
Do a flight search and a cookie will be stored on your computer so that if you do the same search any time in the following 4 weeks, it will automatically increase the price by £50 or so. The solution? Browse incognito browsing or clear your cookies before each search.
Power to the people.